Tommy Hilfiger is bringing us back to the olden days of the legendary Andy Warhol. The brand is launching Tommy Factor, a fall 2022 experiential creative playground inspired by Andy Warhol’s famed New York studio. Tommy Factory will debut through a fall 2022 campaign featuring cross-generational Futuremakers captured through a red, white, and blue lens.
This September, Tommy Hilfiger will return to the New York Fashion Week calendar as one of the most highly anticipated shows all Fashion Week. Hilfiger has become the king of the “See Now, Buy Now” approach to fashion shows, where collections are available to shop online right after the show. The new collection will feature Warhol Factory inspiration and build on New York’s pop culture history.
“Tommy Factory isn’t a physical space, it’s a state of mind,” said Tommy Hilfiger. “Andy’s fascination with pop culture always captured the heart and spirit of American society. His ability to connect with what was most relevant has never ceased to inspire me in everything I do. New York City is where Andy brought fashion, art, music, and entertainment together when I was first starting out in the industry. The Factory was the place to be. And today, it is still his approach that drives me to engage with the cutting-edge communities building new creative experiences.”
Andy Warhol and Tommy Hilfiger.
“Tommy Factory isn’t a physical space, it’s a state of mind.”