COLLABORATION

ADIDAS AND PRADA RE-NYLON

JANUARY 13, 2022

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WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of ADIDAS

Adidas’s partnership with Prada continues with the new Adidas for Prada Re-Nylon Collection. The new sportswear collaboration was imagined through a sustainable lens as both brands reaffirm their commitment to sustainability. The collection is in the vein of luxury sportswear. 

Adidas for Prada Re-Nylon features ready-to-wear, accessories, and bags, as well as a new take on the Adidas Forum High and Low silhouettes. Each piece has been made in Italy by Prada. 

First launched in 2019, Prada Re-Nylon is the brand’s innovative textile created through the recycling of plastic waste collected from oceans and textile fiver waste — it can be purified and recycled indefinitely, with no loss of quality. Prada plans to shift their entire production from virgin nylon to Re-Nylon, achieved by the end of 2021. 

This collaboration also includes a digital metaverse activation. Fans of the collection will be invited to participate in the metaverse with Adidas and Prada through open-source co-creation. 

Adidas X Prada

“The new sportswear collaboration was imagined through a sustainable lens as both brands reaffirm their commitment to sustainability.”