AS IF celebrated our Issue 15 launch at The Clocktower restaurant in the chic New York Edition Hotel in Flatiron. Issue 15 features uber actress Scarlett Johansson on the cover along with a ground-breaking art collaboration editorial with renowned Post-Modern artist David Salle. Salle worked alongside Johansson and photographer and AS IF editor-in-chief, Tatijana Shoan, to create artful worlds where the images of Scarlett live. The artist drew inspiration and used imagery from his recent successful London exhibition “Musicality and Humour.” In addition to the editorial and classic cover, two special Salle art covers were designed for the issue. Salle also worked with fashion designer Peter Hidalgo to design three dresses through AS IF’s new venture, AS IF Collaboratory, which facilitates and produces creative collaborations with people from varying artistic backgrounds. One of the dresses is showcased in the editorial, and all three dresses were on display at the event.

The event was co-hosted by Tatijana Shoan, AS IF publisher Scott Fishkind, and Kilian fragrances founder and co-creator, Kilian Hennessy. Each guest was gifted with a special Kilian fragrance for him and her, along with a carrying case for the bespoke perfume bottles that moonlights as an evening clutch.

In a speech Shoan said, “When Scarlett accepted our offer to be issue 15’s cover girl, Scott and I knew we had to do something extraordinary to elevate the typical cover girl magazine feature into a work of art — we had to procure an artist. We needed an artist whose vision and approach would work in juxtaposition and symphony with Scarlett and her persona. The artist we all unanimously wanted to work with for this project was David Salle, and we are fortunate that he said, yes!”