FASHION
AURELIE PICAUD’S TIMELESS TALE OF FABERGÉ
JULY 31, 2019
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WORDS
by KRISTOPHER FRASER
PHOTOS
COURTESY of FABERGE´
Fabergé time pieces have become a growing hallmark of luxury. Once known for their jewelry and signature Fabergé eggs that continue to be a luxury status symbol, their watches have become a growing part of their business of statement pieces. Under the direction of timepieces director Aurélie Picaud their watches have grown to be a core part of their business.
What makes a Fabergé timepiece unique though, aside from the iconic name is, is the sheer history of their timepieces. Peter Carl Fabergé, the founder of the company, was working with clockwork in objects and also creating wristwatches. Some of the famous Imperial Eggs were also clocks, each featuring a new imaginative way to tell time. Fabergé was working with movements by Vacheron Constantin, Switzerland’s oldest manufacturer of fine watches, and the legendary independent watchmaker H. Moser & Cie.
Under Picaud, Fabergé decided they would continue this tradition, but with their own contemporary twist. “We start with a history that includes the oldest and finest watchmakers and continue the Fabergé story through working with the finest specialists in the industry today — from work-masters to master-watchmakers,” said Picaud. “In collaboration with them we develop award winning new mechanical complications and movements that allow us to play with colors, proportions, layering of materials, ingenuity and surprise.”
The technical construction that goes into a Fabergé piece is no overnight process. Each piece starts with a strategy, and they take a look at what Fabergé was doing in the past to take inspiration for today. The design stage is the key stage in the process and the stage where the brand works with their partners in watch movement industry to involve their technical skills. The prototyping phase alone can take several weeks. They then work closely with each partner in providing movement, hands, dial, case, strap, and buckle to ensure close attention to the quality control. Once each component has been quality-checked and accepted, the watches start being assembled in the workshop. Then there’s one more quality control stage before they ship them out.

Aurélie Picaud, Timepieces Director of Fabergé
“We start with a history that includes the oldest and finest watchmakers and continue the Fabergé story through working with the finest specialists in the industry today — from work-masters to master-watchmakers.”
–Aurelie Picaud–

Fabergé Gemaddict Diamond & Ruby 18K Gold Ladies Watch