Balenciaga is partnering with The World Food Programme to draw attention to the recent spike in global hunger and to support global efforts to end it by 2030.

This partnership uses fashion to engage global consumers around the issue of hunger and to raise awareness of The World Food Programme’s work in emergencies and with local communities to build resilience.

This fall/winter, Balenciaga will be rolling out a range of items that will carry the WFP logo and for some of them its “Saving Lives, Changing Lives” slogan. Some were shown on the runway during Paris Fashion Week, and each WFP-branded item will be sold with information about WFP and its mission. The purchase of each item stands to have a high impact on hunger-stricken parts of the world. For example, purchasing a cap means WFP could provide 200 packets of high-energy biscuits to people in an emergency. This support will be added to the $250,000 donation Balenciaga has already provided to support WFP’s work of saving lives and changing lives around the world.

Demna Gvasalia, artistic director of Balenciaga, said, “We consider this partnership with The World Food Programme to be an important step in making fashion useful in a different way and supporting good causes with our products whenever possible.”

“Amidst the color and creativity of Paris Fashion Week, Balenciaga made a powerful statement to draw attention to hunger,” said Prerana Issar, director of private sector partnerships for The World Food Programme. “When people buy these items in the fall, they will carry this message forward and be reminded of the change they have made in someone’s life.”