FASHION

CAVIAR FOR THE EYES, BROUGHT TO YOU BY LA PRAIRIE

WORDS

by SUNHEE GRINNELL

@sunheebeauty 

PHOTOGRAPHY

COURTESY of LA PRAIRIE 

As American essayist, poet, and philosopher Henry David Thoreau once said, “The eye is the jewel of the body.”

La Prairie’s latest launch focuses on the eyes with the new Skin Caviar Eye Lift, and it will not disappoint.

If the eyes are a window into one's soul, why not keep them bright and lifted? We have 22 muscles surrounding our eye area, and we blink, on average, about 10,000 times per day. Our eyes constantly make tiny, subtle movements, even when we are asleep, leading to inevitable signs of aging, with the loss of gravity, fine lines, and wrinkles on the most delicate area of the face.

To address this perpetual and repetitive motion that stresses the eyes, La Prairie scientists have developed a new caviar incarnation, infusing key elements of Caviar Premier. Formulated to give new life and energy to the very cells that are lacking around the eyes, Skin Caviar Eye Lift has a dynamic combination of two formulas housed in an innovative dual chamber. One pump releases the iconic encapsulated caviar beads; the other, a pink-tourmaline gel-cream emulsion. The luxurious blend of the two—Caviar Premier and La Prairie's exclusive Cellular Complex—truly assist in the lifting of the eyes, so contours and eyebrows appear more defined.

And to further focus on the eyes, La Prairie's patronage of the arts – their artistic ritual continues. In collaboration with three Swiss, up-and-coming, female, contemporary photographers, they set out to exhibit an interpretation of the beauty and power of the gaze. This commissioned body of work brings about a singular perspective, aptly titled “Eyes in Focus.” It debuted at Basel’s Art Basel in the La Prairie Pavilion, in the Collectors Lounge, and exhibited at Art Basel Miami.

An excerpt from La Prairie’s manifesto, highlighting the three photographers:

Daniela Droz transforms photographs into mirrors that reflect the viewer's gaze to themselves. “For this project, I decided to try to interrogate the viewer's gaze and turn it back on her. I sought to accentuate the idea of a new approach to photography which follows the principles of Constructivism or Bauhaus: with a new point of view, outside the generally accepted rules of perspective.”

Namsa Leuba explores the expression of time through the image of the viewer's impression. “In approaching this collaboration around the theme of Eyes in Focus, I wanted to illustrate the nature of emotions hidden in us, and that attempt to come through the veil that covers them.” (Ms. Leuba's work for La Prairie also traveled to MOCA and few other cities in the U.S.)

Senta Simond has shot a series of portraits of close-ups of young women. Her subjects are not professional models but women from her surroundings—authentic, natural, unaffected. “For this series, I play with the gaze of my subjects by photographing them in different emotional states, reflecting different postures and attitudes. There is the 'male gaze,’ which we tend to associate with objectification, and the ‘female gaze,’ which is usually linked with introspection. I hope with these works that viewers are able to find some affinity with ‘my gaze.’”

The female gaze, the inspirational art photography, and La Prairie’s caviar science for the eyes—it is all very uplifting indeed.

DANIELA DROZ

Daniela left Tessino where she was born to pursue a BA in Photography at ECAL in Switzerland, where she teaches photography today. 

Her photo series depicts a constant quest for the ultimate beauty and perfection in people and objects.

Eyes in Focus by Daniela Droz

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