Luxury fashion brands have been deciding to move away from fur since Stella McCartney made the ground-breaking decision to replace leather and fur with faux varieties. Since then, Prada, Gucci, and Versace have gone fur-free, and now Dolce & Gabbana is the latest luxury line to make the leap in 2022.
Dolce & Gabbana
Sustainability is one of today's top trends, and if the modern evolutions in the fashion industry are any indication, everyone should be following it. Dolce & Gabbana has declared their sustainability-focused policy with the support of the Humane Society of the United States and the Humane Society International, together implementing principles outlined by the Fur Free Alliance.
Humans have been wearing fur as clothing since the beginning of time, and it can still be done in an eco-friendly way. In support of this initiative, the brand also announced that a sustainable faux fur substitution, created using recycled materials, would be acting as an alternative in all future collections. To do so, the brand will continue to work with established furriers and collaborators, in an effort to maintain the quality of its previous animal fur products. This commitment is a result of the brand’s devotion to upholding long-held practices involving the use of fur, with more consumers opting for sustainably done faux fur options.
2021 was a year full of change, mostly inspired by the Covid-19 pandemic that has shifted life as we know it for all industries. Equity and justice have been at the forefront of the social stage and real changes are starting to be recognized, and many brands have made the decision to transition from using real fur and leather to faux alternatives, yet some brands have been anti-fur for years. In 2018, Donatella Versace said fur was over and Versace went fur-less. Even brands such as Moncler and Canada Goose, who both are best known for feather down coats, are making the shift to going fur-free.
Humans have been wearing fur as clothing since the beginning of time, and it can still be done in an eco-friendly way.