COLLABORATION

END. X WOOD WOOD’S CONTENTS ARE FRAGILE

AUGUST 27, 2019

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WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of END. CLOTHING

Following their previous Double A collaborative capsule, END. And Wood Wood have debuted the 14-piece ‘Fragile’ collection. The collection features Wood Wood’s Danish sense of street style and is inspired by the distinctive aesthetic values of parcel packaging. Design cues are transcribed from industrial tape, shopping labels and caution notices blend to cultivate a specific look that celebrates the long-term relationship between END. And Wood Wood. Cast in rise, bright green, white and black, this vivid collaboration encapsulates the two voices’ colorful partnership in Wood Wood’s signature visual style.

The collection consists of bold graphic tees, hoodies and sweats, a short-sleeved shirt in all-over print design, light-heartedly celebrating the industrious and methodical process of quality control inspections. Complete with a duo of caps and a trio of socks, the pièce de résistance is the Kael jacket. This quintessential streetwear favorite is a slick black coach jacket style detailed with the END. Logo redesigned to replicate the infamous recycling emblem to the chest, while “FRAGILE” is emblazed across the reverse in 3M print. Ensuring that the British retailer’s identity is not lost in transit, woven tabs detail the collection with a final pop of color for a flourish of low-key branding. 

The collection is packaged in bespoke pouches made from 100 percent recycled paper, with the capsule’s signature parcel tape finishing off the look for a final twist of transitory aesthetics. The exclusive collaboration will be available via END. Launches starting August 31. 

END. Clothing x Wood Wood

“Cast in rise, bright green, white and black, this vivid collaboration encapsulates the two voices’ colorful partnership in Wood Wood’s signature visual style.”

END. Clothing x Wood Wood