When I think of Paris, I think of the Ritz Paris. FRAME’s collections always offer a distinctly enduring European aesthetic and we wanted to create a collection which brings our customer the elevated experience of the Ritz Paris but an off-duty version,” said Erik Torstensson, co-founder and creative director of FRAME.

FRAME has collaborated with The Ritz Paris for a collection now available on frame-store.com and at Ritz Paris’ concept store, as well as in Net-a-Porter and Harrods. The Ritz Paris is a well-known destination for travelers, making them feel at home when staying in the extraordinary bedrooms. FRAME, the American fashion brand, originally known for their denim and cotton collections, has now evolved into a ready-to-wear staple brand with sustainable and natural materials. Therefore, this collection is only natural. Like FRAME’s creative director says, it merges the European vision of the clothing brand with the enduring reputation for impeccable service, meticulous attention to detail and French elegance of The Ritz.