COLLABORATION
HUBLOT’S BACK TO BLACK WITH YOHJI YAMAMOTO AND MARC FERRERO
APRIL 28, 2020
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WORDS
by KRISTOPHER FRASER
PHOTOS
COURTESY of PAUL WILMOT COMMUNICATIONS
With May just around the corner, Swiss luxury watch brand Hublot will be celebrating the grand opening of its new flagship boutique on Chuo-dori Street in Ginza, Tokyo. To celebrate the new flagship store, Hublot has collaborated with fashion designer Yohji Yamamoto for the release of the limited-edition Big Bang GMT All Black Yohji Yamamoto.
“We are honored to celebrate the opening of our new flagship Boutique in Tokyo with fashion designer super star Yohji Yamamoto,” said Hublot CEO Ricardo Guadulupe. “This All Black limited edition we created together expresses a simple beauty through the fusion of Yohji Yamamoto’s black design signature and the complicated GMT manufacture movement.”
"This watch can easily display the time zones of the two cities where I'm based, Tokyo and Paris,” said Yamamoto. “Moreover, the hours are invisible. As a person who isn’t always forthcoming, I find that highly amusing. I'm pleased to have taken part in the creation of this model to celebrate the opening of Hublot Boutique in Ginza, a unique, famous and iconic neighborhood of Japan.”
Yohji Yamamoto, is best known for having created "the Shock of Black", which shattered preconceptions of traditional tailoring. The color black has always been at the core of his design aesthetic, and he has reworked in numerous ways for collection after collection from years.
This particular edition of the Big Bang features the Hublot Unico manufacture movement HUB1251 equipped with a patented proprietary module which enables the second time zone to be updated instantly by a push-button, allowing the local time to be read easily via the conventional main hand of the watch. The time at home is indicated using a second arrow-shaped hour hand, which integrates a day/night indicator and is set using the crown. True to the All Black concept, tone on tone, the signature of Yohji Yamamoto can be discovered at six o'clock.
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Limited-edition Big Bang GMT All Black Yohji Yamamoto watch
“I’m pleased to have taken part in the creation of this model to celebrate the opening of Hublot Boutique in Ginza, a unique, famous and iconic neighborhood of Japan.”
–Yohji Yamamoto–

Yohji Yamamoto

