Fashion designer John Varvatos and actor and musician Nick Jonas have joined forced with premium spirits organization, Stoli Group, to introduce a collaborative new project, Villa One Tequila. Celebrating “life as it should be” during a trip to Mexico in 2018 with family and friends, Jonas and Varvatos were inspired to embark on a new adventure and launch their own tequila brand. In the spirit of the property they were staying in and the enjoyment of spending time with family and friends, the idea quickly turned into a tangible venture with a name: Villa One.

The two creative minds are continuing their flourishing partnership, which began with the JV x NJ clothing and fragrance collaboration. The ultra-premium tequila brand comes in Silver, Resposado and Añejo expressions and will begin a national rollout across the U.S. this month. 

To ensure Villa One was crafted to the highest quality and marketed effectively, Jonas and Varvatos partnered with Stoli Group’s Fabrica de Tequilas Finos distillery, which sits at the foot of Tequila Hill in Jalisco, Mexico. Production was led by master distiller, Arturo Fuentes, best known as “the godfather of tequila,” who has more than three decades of distilling experience. Villa One is made with artesian well water and sustainably sourced blue weber agave, matured 5 to 7 years and sourced from both the Highland and Lowland regions. The bottle was designed by both Varvatos and Jonas, with each expression featuring fine jewelry-inspired metalwork around the neck that represents the signature style of the John Varvatos brand. 

“John and I forged a great relationship while working together. When we brought our friends together over tequila in Mexico, we learned that we share the same values — enjoying time with friends and family, old and new, one glass at a time,” Jonas said. “When it came to Villa One, it was critical to us that we take part in the decision-making process every step of the way and, now, we feel that this is exactly the tequila we sought out to create almost two years ago.”