COLLABORATION

LACOSTE X POLAROID STRIKE A POSE

APRIL 5, 2021

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY of HUSTLE&CO.

Lacoste has collaborated with Polaroid for a collection that is color me lovely. The collection also sees a collaborative project with famed fashion photographer Ellen von Unwerth for an exclusive photo exhibit all shot on a limited-edition Lacoste x Polaroid 600 Instant Camera.

“I wanted to do something very free spirited, so I asked some of my friends to join me with their roller-skates or skateboards and used the colorful backdrops of the NY and Paris streets made by artists to create something which as a whole looks like a piece of art itself,’ von Unwerth said. “Knowing that all the Polaroids were going to be auctioned for charity, I wanted to create a joyful, inspiring story.”

The exhibit will be on display in both the Lacoste Prince Street Store in NYC and the Lacoste Melrose Place concept store in LA from March 19 to mid-April and consists of 36 Polaroid photos exclusive to each location. While the bold, carefree and colorful nature of the collection serves as inspiration, this gallery experience gives von Unwerth’s aesthetic a new life.

Lacoste x Polaroid
Lacoste x Polaroid

Upon conclusion of the exhibit, the Polaroids will be auctioned off by Charitybuzz with proceeds benefiting Abrons Arts Center in NYC and P.S. ARTS in LA, as chosen by von Unwerth and Lacoste. Abrons Arts Center is a home for contemporary interdisciplinary arts in Manhattan’s Lower East Side neighborhood. Abrons creates arts programming including performance presentations, exhibitions, education programs, and residencies to mobilizes communities through the power of art. P.S. ARTS is dedicated to improving the lives of children by providing arts education to underserved public schools and communities. The organization, with locations in Southern and Central California, provide high quality arts education in dance, music, theater, and visual arts to every child in a school during the regular school day and after-school.

The spring 2021 capsule collection centers around the distinctive Polaroid rainbow of blue, green, yellow, orange, and red. The signature Lacoste crocodile is front and center on classic polos and hoodies, while oversized stripes find their home on polo dresses and shirts. Accessories like sneakers, caps, backpacks offer some sporty style. The limited-edition Polaroid 600 instant camera, shaped like the iconic crocodile, rounds out the collection.

Price points for the collection range from $50 to $285. The collection is now available at select Lacoste stores and retailers. 

Lacoste x Polaroid
Lacoste x Polaroid