Louis Vuitton has teamed up with acclaimed Swiss contemporary artist Urs Fischer on a multifaceted collaboration that highlights Fischer’s approach to art with Louis Vuitton’s range of leather goods, ready-to-wear, shoes and accessories, as well as eye-catching window displays, instore installations and digital content. The starting point for this complete collaboration, entitled “Louis Vuitton x Urs Fischer” is Fischer’s exuberant and ground-breaking reworking of Louis Vuitton’s signature monogram. As one of the few artists to refashion Louis Vuitton’s iconic pattern completely since its creation in 1896 by George Vuitton, Fischer has reappropriated the monogram’s flowers and LV initials in new hand-drawn versions that he calls “memory sketches.” The resulting dream-like motifs, which seem to float and move before the eyes, have been meticulously adapted to suit each specific product across this comprehensive collection, changing in size, perspective, color, and application technique.
Available in two colorways, black and red and black and white, this new monogram is the collaboration’s key decorative motif, and features throughout the collection designs: on two sporty models of low- and high-top sneakers, and strikingly embellishes accessories including two silk-wool shawls, a wool stole, two silk squares, a double-sided padded scarf and a unique padded hood. When printed on sport ready-to-wear — a T-shirt, zipped jackets, trousers, dresses and a top — it is resized and twisted in new directions that follow the body’s contours.
Louis Vuitton x Urs Fischer
“To illustrate the sheer scale and creative ambition of the collaboration — the artist’s second with Louis Vuitton after Artycapucines bag in 2019 — Urs Fischer has devised a complete visual universe for Louis Vuitton’s stores.”