FASHION
LV AMBASSADOR AND K-POP SUPERSTAR J-HOPE STARS IN THE MAISON’S KEEPALL CAMPAIGN
Louis Vuitton, the iconic luxury brand renowned for its innovative designs and commitment to quality, has unveiled an exciting new campaign featuring j-hope, the South Korean rapper-singer-songwriter and music producer from the globally acclaimed group BTS. Since being announced as a Louis Vuitton House Ambassador earlier this year, j-hope has captivated audiences with his dynamic performances and magnetic stage presence. Now, he takes center stage in a series of striking stills, showcasing the timeless elegance of the Louis Vuitton Keepall.
In these captivating visuals, j-hope exudes confidence and style, dressed in monochrome tailored ensembles that perfectly complement the iconic Keepall bag he carries with flair. As a performer renowned for his exceptional choreography, j-hope's dance-like form is frozen in mid-action, a testament to his background and expertise in movement. The Keepall effortlessly becomes an extension of his ever-shifting presence, seamlessly blending with his artistry.
j-hope for Louis Vuitton
Originally designed in the 1930s, the Keepall has proven its versatility over the years, making it the ultimate travel companion for weekend getaways or globe-trotting adventures. Renowned for its collaborations with esteemed artists such as Yayoi Kusama, Takashi Murakami, and Stephen Sprouse, the Keepall has become a canvas for artistic expression, solidifying its status as a coveted symbol of the Maison.
The highly anticipated Keepall campaign featuring j-hope will be showcased on Louis Vuitton’s digital and social channels, starting from June 14th, 2023. This collaboration represents a harmonious fusion of j-hope's creative energy and Louis Vuitton’s timeless elegance, bridging the worlds of music and fashion in a captivating way.
