CAMOUFLAGE ENTERS THE WORLD OF BEAUTY WITH MAISON KITSUNÉ x SHU UEMURA
MAY 9, 2019
COURTESY of BRAND
by ROBYN TURK
Step aside, K-beauty— J-beauty is on the rise. Maison Kitsuné has unveiled its second collaboration with Japanese beauty brand shu uemura for a line of camouflage-inspired cosmetics.
“J-beauty is unique in that it’s made up of high-quality products based on the latest advances in technology and innovation to result in timeless beauty, whereas K-beauty is more about fast-changing beauty trends and leading the way to discovering new ingredients and formulations,” Sandrine Jolly, shu uemura’s general manager worldwide told AS IF.
A twist on a trend that had previously been restricted to clothing, the #mycamostyle range brings the notorious print into high-quality makeup intended to create a graphic pattern for the eyes and lips. #mycamostyle encourages women to create their own camo look through a 12-shade eyeshadow palette, four lipstick colors and a cleansing oil.
“Khaki and orange are the key for this collection,” Jolly said. “Definitely, the palette and lipsticks [will be my next go-to.] The palette has shu uemura’s beautiful best-selling eye shadows. I definitely recommend creating unique camo pattern on both your eyes and lips.”
Plus, quite appropriately for the cosmetics in question, Maison Kitsuné adorned the shu uemura packaging with its iconic Camo Fox print.
“#mycamostyle encourages women to create their own camo look through a 12-shade eyeshadow palette, four lipstick colors and a cleansing oil.”
Maison Kitsune x shu uemura. #mycamostyle Spring/Summer 2019 cosmetics collaboration.