COLLABORATION
MARINE SERRE X AWGE
JANUARY 8, 2020
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WORDS
by KRISTOPHER FRASER
PHOTOS
COURTESY of PR CONSULTING
Marine Serre’s highly anticipated collaboration with A$AP Rocky’s AWGE line has finally given fans of the brand and the hip-hop star everything they have been anxious for. The collaboration was first teased at Paris Fashion Week, when A$AP Rocky was spotted in one of the collaboration’s jackets. The full collaboration includes the jacket, leather trousers, patchwork track pants, a denim patchwork jacket, a hooded dress, turtleneck, and leggings. The collaboration also features headwear accessories including a durag, a cap, and a cagoule. The collection features Marine Serre’s signature all-over crescent moon print.
Marine Serre and A$AP Rocky don’t see this as just another fashion collaboration though. They consider it so much deeper than that.
“It was a lot about diving into each other’s world,” Marine Serre said.
“Collaboration comes and go, this was more of a partnership where Marine and I were able to celebrate the things we admire about one another’s creativity,” A$AP Rocky said.
Most of the pieces in the collection were regenerated, meaning they are on trend with the demand for sustainability that consumers have grown to expect from the fashion industry. The collection is now available on marinserre.com.
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Marine Serre x AWGE
“I studied law and have my degree in political science, and I’m very passionate about social injustices, economics, racial injustices and systemic injustices because these issues affect us all.”
–A$AP Rocky–
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Marine Serre x AWGE
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