French artist Eva Jospin has won Italian luxury brand Max Mara’s design contest launched in 2019 to create a permanent site-specific artwork that will be installed at the brand’s Milan flagship store at Corso Vittorio Emanuele. The contest kicked off two years as part of Max Mara’s goal to enhance and create a tight connection between the indoor spaces of Max Mara’s largest store in the world and Piazza del Liberty, a major point in Milan overlooked by the flagship’s terrace that will be home to the installation.