Cîroc has gone from the bar to the fashion studio. The luxury Vodka has launched a new collaboration with Italian fashion house Moschino at Milan Fashion Week. The collaboration takes Moschino’s cheeky take on luxury and kicks off the campaign with creative director Jeremy Scott joined by global stars including model Jasmine Sanders, model River Viiperi, and recording artist WizKid.

The collaboration marks the start of 18 months of celebration including a limited-edition bottle design and events from Brazil to Ibiza. The collection is a bold new take on the meaning of modern luxury.

The campaign squad will be joining Scott for the full 18 months of events. They will also be joined by DJ and actress Thanda Thabethe and recording artist Cassper Nyovest. The campaign will be very diverse going from the slopes to the beach, with a New Year’s Eve countdown planned in Brazil to a beach party in Ibiza. Each experience will be custom-built with cocktails and experiences personalized by the hosts. The customized Cîroc bottle will debut this fall.

Regarding his new partnership with Cîroc, Scott said, “I love the cheeky, playful nature of Cîroc. It connects perfectly with my approach to both life and fashion, so the partnership felt natural; there's such synergy. I design a lot around personal, customized twists so it's great to bring this into the partnership too.”

Sanders said, “Jeremy is crazy, different and he's not afraid to just go for it. Pair that attitude with Cîroc’s playful luxury and I knew this partnership was something I had to be a part of. Together, they put the fun into fashion, and I'm excited to join them for the journey this year and into the next.”

Viiperi added, “I've known Jeremy for years and I'm proud to join him in this campaign. Its magic lies in the collective - we come from different places but share a fun-loving attitude. If today was anything to go by, the year will be a blast.”