German designer Philipp Plein founded his eponymous luxury fashion brand in 1998. Renowned for its unconventional style and superior craftsmanship, Plein just opened the PLEIN SPORT pop-up Store on February 9th in SoHo, New York City at 119 Spring Street, marking the beginning of the brand's global expansion plan.

This innovative store offers a revolutionary shopping experience that brings the brand’s signature activewear and iconic styles to New Yorkers. The store is designed to cater to sports consumers and offers a unique, high-tech, and social environment where customers can connect with others who share their passions for fitness.