COLLABORATION

PORSCHE PRESENTS DREAM BIG BY CHRIS LABROOY

DECEMBER 1, 2022

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WORDS

by NOAH LOIACONO

PHOTOS

courtesy of PORSCHE

On November 29th, luxury German auto manufacturer Porsche hosted a preview breakfast at the Perez Art Museum Miami to showcase a new immersive installation, ‘Dream Big,’ by Scottish artist Chris LaBrooy. LaBrooy is a visionary CGI and 3D digital artist whose work has been shown in promotional material across the United States and Europe for such maverick companies as Apple, Nike, Jaguar, Adidas, and British Airways.

 

The centerpiece of ‘Dream Big.’ is a white Porsche 911 Carrera 4S. In the hand of a larger-than-life figure with a racing driver’s helmet, the Coupé looks like a toy car. The installation is intended to inspire the beholder to wonder where their dreams will take them next.

A fan of Porsche since childhood, LaBrooy’s sculpture addresses the child in every one of us and challenges beholders to dream big. It forms a physical anchor point to a project by Porsche in the virtual world that will be presented in the near future, called "The Art of Dreams". The initiative was designed by Porsche to inspire, while providing platform for exceptional artists to more easily reach the public.

 

The installation is open to the public at Perez Art Museum Miami (PAMM) from 11AM to 6PM from November 29th to December 3rd.

Chris LaBrooy in front of Dream Big Sculpture

“Porsche embodies the fulfillment of dreams. With our 'The Art of Dreams" initiative, we want to inspire people to do just that – to dream. ”

–Robert Ader, Porsche CMO-