COLLABORATION

RAG & BONE’S MICKEY MOUSE OF A TALE

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY of RAG & BONE

It’s Mickey Mouse’s 90th birthday, and rather than being hung out to dry like an old retiree, Rag & Bone is giving him the star treatment with a new limited-edition collaboration as part of their Mickey The True Original campaign, a global celebration of the beloved Disney character’s heritage and impact on popular culture.

The unisex collection offer’s a selection of best-selling Rag & Bone styles with Mickey Mouse references, highlighting his evolution of over 90 years. The collection takes Mickey Mouse graphics and gives them a modern edge for Rag & Bone’s minimalist customer.

Beginning with original sketches from the Mickey Mouse archives, the capsule reimagines his heritage with a New York sensibility (attitude, much.) The many iterations of Mickey are printed on a range of T-shirts to achieve a mix media effect and woven within an intarsia knit sweater for graphic impact. Other details include bold color blocking, leather patches on denim, and 90th anniversary references on RB1 footwear.

Mickey Mouse has been capturing the hearts of audiences since 1928 when he first appeared in the synchronized-sound cartoon Steamboat Willie. From cartoons to the Mickey Mouse Club, where the likes of Britney Spears, Justin Timberlake, and Christina Aguilera got their entertainment start, Mickey Mouse has been a global sensation a million times over.

To accompany the launch of the capsule, Rag & Bone has released a video showcasing the evolution of Mickey Mouse over the last 90 years, as well as behind the scenes look at the collection worn on the streets of New York City.

To celebrate the launch of the Rag & Bone x Disney Mickey Mouse collaboration, the brand and Disney will host three events in New York, Los Angeles and London featuring surprising elements and special Mickey-themed treats. Furthermore, the collection will be worn by Disney cast members working at “Mickey: The True Original Exhibition”, which opens in New York City today, November 8.

The limited-edition capsule collection is available now on rag-bone.com, shopdisney.com, and in select Rag & Bone stores as well as select wholesale partners.

Rag & Bone x Disney Mickey Mouse

“The unisex collection offer’s a selection of best-selling Rag & Bone styles with Mickey Mouse references, highlighting his evolution of over 90 years.”