The mastery of La Prairie's patronage for the arts continues tirelessly into the night, from women's empowerment illustriously championed by Niki de Saint Phalle to the digital artist MAOTIK who explores the depth of the twilight through an immersive interactive installation, Sense of Blue. While AS IF explores the origin of the brand's iconic hue, cobalt blue, to its current realm

This past summer, a comprehensive exhibition showcasing works by a revolutionary and an audacious, spirited artist, Niki de Saint Phalle, was set at MOMA PS1, where luxury skincare house La Prairie was the lead patron. Here the origin of the brand's signature hue, cobalt blue, revealed itself steeped deep in the artist's history.

An artist paves the way to make her voice heard through provocative art, often tackling controversial multi-cultural, social injustices, and political issues on collaborative platforms spanning the globe. A skincare brand born in 1931 on the shores of Lake Geneva that would soon change the beauty industry's landscape with its remarkable cellular science, inspired by the legacy of pioneering Swiss doctor Dr. Paul Niehans' groundbreaking cellular therapies. These extraordinary events had to unfold first for La Prairie to emerge as it has become known today - on its unending quest for time and its seeking of eternal youth.