She’s known as the new Beverly Hills beauty guru, but gurus aren’t born overnight. Robyn Newmark has had a storied and literally beautiful career. As a beauty industry professional for 20 years, she has helped many people achieve their ideal look. Now, in addition to owning her own aesthetic clinics, she is also educating the next generation of beauty professionals.

It all began for Newmark when she was in college studying art. Her formal training in painting and drawing translated into many aspects of her life, including a love for makeup artistry and watching people put looks together. When she was sixteen, a hairdresser in Los Angeles who worked for Redken saw her do makeup on her friend, and he loved what Newmark did so much he brought her in to do makeup for his clients. Redken stylists began paying her under the table in cash to do makeup at their hair shows.

She went on to land a job at a spa where was doing makeup, cashiering, and cosmetic sales. When she turned eighteen, she started her own business and got certified in permanent makeup, which is when her career began slowly taking off. After her permanent makeup certification, she learned how to do eyelash aesthetics and various skincare techniques. Her focus for her company now is semi-permanent and permanent beauty solutions.

“I’ve moved further away from actually doing makeup and being on the set and now I’m mainly in the treatment room,” Newmark said. “The newest part of my business that I’m extending to other professionals is training and supplying them with techniques and supplying them with products to sell. I still welcome new clients, but I’m very focused on launching my beauty academy out in Los Angeles. I still travel all of the time. I go to New York to open accounts for Pro-Cell, an award winning microneedling device that uses stem cell therapy.”