COLLABORATION

DR. DRE GIVES SACAI A BEAT

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY of KALEIDOSCOPE CONSULTING

Beats by Dr. Dre, otherwise known as Beats headphones, and Sacai have joined together to reinvent BeatsX wireless earphones in three new colorways: burned red, deep white and true black. The collection is inspired by jewelry and merges it with the everyday utility of headphones by adding customizable beads that can be attached to the neckband to match the user’s unique aesthetic. The result is a personal accessory that is playful and individualized, while also keeping you connected to the music.

The collection first debuted to the world at Sacai’s men’s fall/winter 2019 and women’s pre-fall 2019 show in January. BeatsX was one of the most prominent accessories for many of the looks in Sacai’s latest collection.

As part of the creative partnership, Beats was given the opportunity to take one of its latest wireless products through Sacai’s hybrid effect, a design concept that juxtaposes contrasting textures and patterns to build something transformative and unexpected. In a behind-the-scenes look at the concept and creation of the collaboration, Sacai’s founder and designer Chitose Abe and Beats president Luke Wood meet at Sacai’s headquarters in Tokyo and discuss the hybrid process, the influences behind the two brands’ design, as well as their mutual appreciation for strong identity.

Also featured in the short film is artist, songwriter and audio engineer Syd, as well as the track “Come Together” off of her neo-soul band The Internet’s latest album Hive Mind. Chosen to lead the collaboration’s accompanying campaign, Syd’s inherent sense of individualism and ability to merge many musical and cultural influences to create an evolved sound is perfectly aligned with the inspiration behind the collection.

Sacai and BeatsX

Sacai and Beats by Dre

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