AS IF’s Editor-in-Chief and Chief Photographer

MAY 19, 2023




AS IF Proust Beauty Confession Album, where beauty professionals and icons reveal their deepest beauty secrets by answering the original Marcel Proust questions with beauty-centric answers!

AS IF’s Editor-in-Chief and Chief Photographer Tatijana Shoan is known for photographing some of the world's most celebrated actors, models, and personalities. Shoan started her career in fashion and media as a model before transitioning into acting and later film production at Paramount Studios. By 2009, Shoan expanded her creative side through photography. Her photographs have appeared in numerous international magazines, publications, television shows, and newscasts, and Shoan has been the subject of Fashion Television, FashionTV, and other national and international news outlets. In 2012, with her husband, Scott Fishkind, Shoan launched AS IF magazine, the multi-award-winning, bi-annual, large-format, art and fashion publication dedicated to highlighting people who have made an indelible creative mark in society. As its Editor-in-Chief, Creative Director, and Chief Photographer Shoan creates in-depth and visually inspiring stories on remarkable people in the arts.

What is your idea of perfect happiness?

Waking-up without bags under my eyes.

What is your greatest fear?

Riding in a convertible with the top down, the effects are devastating on skin and hair.

What is the trait you most deplore in yourself?

Gaining weight.

What is the trait you most deplore in others?

Not gaining weight.

Which living person do you most admire?

Carmen Dell’Orefice, at 91-years-old she still personifies grace, and elegance, and can still fit into sample sizes.

What is your greatest extravagance?

My evening beauty ritual is my greatest extravagance because not only does it take long, it’s expensive. I start with washing my face with Schwanen Garten antioxidant Foaming Cleanser, followed by massaging my face in circular motions with ice-cubed cucumber water, 10-minutes of electric stimulation with Purelift Pro Plus, followed by Haruharu Wonder Black Rice Hyaluronic Toner, and Valmont’s V-Firm eye cream and serum.