COLLABORATION

MR. BAGS GOES TO TOD’S

AUGUST 25, 2020

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY of TOD'S

Chinese fashion influencer Tao Liang, better known to the world as Mr. Bags, has the distinct honor of developing a collection of limited-edition handbags with Italian luxury brand Tod’s. The bags will be sold through WeChat’s mini program “Baoshop”, which has become a bread-and-butter platform for brands trying to court China’s luxury handbag collectors.

Liang has given his own personal interpretation to the Tod’s C Bag introducing a series of new color variations including pale pistachio, light tan, and almond. The collection was inspired by Italian beaches on a late summer night.

Tod’s also has plans to introduce a still unnamed bag shape. This fourth collaboration will debut on September 9.

Each Tod’s and Mr. Bags collaboration handbag comes with a limited-edition stamp inside, and special packaging with the Mr. Bgs and Tod’s logo. The limited-edition bag will be available on e-commerce and boutiques in Costa Mesa, California and Honolulu, Hawaii.

Tod’s and Mr. Bags Capsule