COLLABORATION

TOMMY HILFIGER GOES BANANAS WITH AAPE

JULY 2, 2020

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY

of TOMMY HILFIGER

Tommy Hilfiger is giving the young streetwear aficionados everything they want. The storied American fashion designer has collaborated with Japanese streetwear label *A Bathing Ape for Tommy Jeans x AAPE by *A Bathing Ape, a new capsule collection.

The collection draws inspiration from ‘90s street style, and features polos, denim jackets, T-shirts, footwear, and accessories. The Tommy Jeans x AAPE by *A Bathing Ape line will drop on tommy.com in Europe, in AAPE by *A Bathing Ape stores in Asia, Tommy Jeans stores in Shanghai and Tokyo, and through select European wholesale partners on July 11.

In keeping with the Tommy Jeans spirit, the Tommy Jeans x AAPE by *A Bathing Ape collaborative fuses the signature Tommy Hilfiger red, white, and blue color palette with AAPE’s “Moon Face” logo and distinctive camouflage pattern. Building on Tommy Jeans’ music heritage, the collection is very ‘90s hip-hop with oversized silhouettes. Chunky-soled color-blocked sneakers and caps featuring the hybrid Tommy Jeans x AAPE by *A Bathing Ape flag logo complement the capsule’s uniquely edgy pieces.

AAPE was launched by *A Bathing Ape in 2012 to court younger customers. The brand’s DNA encompasses oversized silhouettes, graphic logos, and monochromatic colors.

Tommy Hilfiger X AAPE

Tommy Hilfiger AAPE
Tommy Hilfiger AAPE