Tommy Hilfiger has come together with Warner Bros. Consumer Products to play on our childhood nostalgia with the launch of Tommy Jeans Looney Tunes capsule collection, which includes styles for men, women, and kids. The collaboration builds on Tommy Jeans history of collaborating with pop culture icons. The Tommy Jeans Looney Tunes capsule collection is available at select Tommy Jeans stores globally, and online at tommy.com in Europe, Asia Pacific, and the U.S.

“The Tommy Jeans Looney Tunes capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”

The Tommy Jeans Looney Tunes capsule collection is designed through a streetwear lens, bringing Warner Bros. characters to life for a new generation of consumers. The co-created, digital first campaign will feature unique animations that combine the Tommy Jeans logo and beloved cartoon figures including Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner, and Wile E. Coyote.

The capsule features a range of designs including relaxed-fit sweatshirts in gray, navy and light pink, cropped hoodies, pool slides, backpacks, fishermen hats, baseball caps, crittered sneakers, fanny packs, sweatpants, and denim jackets. The specific kids lines features a light blue wash, denim dungaree and denim jacket for girls, and sweatpants, crew neck sweaters, and hoodies for boys.

Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations.