Tommy Hilfiger and Amsterdam-based steer wear brand Patta have united for the PATTAxTOMMY capsule collection inspired by the African diaspora movement with the message “unity is strength, division, is weakness.” The collection stems from the belief of fostering openness and inclusivity.
This is a first-time collaboration between the two brands, with the collection centered around the Pan-African Flag, Black unity, and community drawing on both Pan-African history and hopes for the future. Tommy Hilfiger’s signature red, white, and blue colors have been replaced by the traditional Pan-African colors of deep red, black, green, and yellow.
The video assets for the campaign were captured in Lagos, Nigeria by Nigerian filmmaker Dafe Oboro through his short film, Two Become One, with campaign photography by Moroccan visual artist Hassan Hajjaj. To further underscore the collection’s message, Patta has produced “Katibo Yeye”, a documentary directed by Dutch film director Frank Zichem. The film follows Clarence Breeveld, a Suriname-born man living in the Netherlands, as he attempts to trace the shipping route from Ghana to Suriname traveled by his enslaved ancestors, visiting locations where slave trading took place.
Tommy Hilfiger x Patta
“Tommy Hilfiger’s signature red, white, and blue colors have been replaced by the traditional Pan-African colors of deep red, black, green, and yellow.”