TommyxZendaya Collaboration is the Talk of the Town.

COLLABORATION

IT TAKES TWO: TOMMY X ZENDAYA

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of TOMMY HILFIGER

Tommy Hilfiger took his talents to Paris this season, and joining him on his journey was actress, musician, fashionista and global superstar Zendaya. The two have collaborated for a collection inspired by ‘70s icons and the 1973 Battle of Versailles fashion show.

The experiential event celebrated inclusivity in fashion, with women’s runway looks available across an ecosystem of immediately shoppable channels in over 70 countries. The show celebrated strong, iconic women of ‘70s American pop culture, and was closed by fashion and music icon Grace Jones.

The in-season TOMMYNOW runway brought the brand’s spirit to life with global consumers. Since fall 2016, the show has traveled to cities across North America, Europe, and Asia, and continues to infuse Tommy Hilfiger with the energy of their local audiences.

The collection included hand-drawn zodiac prints from a cornerstone of positivity alongside precisely tailored suiting that delivers a vibrant and sartorial twist on menswear. Sweaters and dresses exude confidence, while luxurious leathers and sexy denim silhouettes allow femininity to take center stage.

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Jones was joined by legendary model Pat Cleveland, who also walked the original 1973 Battle of Versailles runway show, Beverly Johnson, the first black model to appear on the cover of American Vogue, actress Beverly Peele, Veronica Webb, the first black woman to sign a major cosmetics contract with Revlon, ‘90s supermodels Debra Shaw and Chrystèle Saint Louis Augustin, and new generation supermodel Brandi Quinones.

The list of icons was joined by young living legends Jourdan Dunn and Winnie Harlow, and a new wave of models including Anita Marshall, Thais Borges and Carissa Pinkston.

TommyXZendaya

“The show celebrated strong, iconic women of ‘70s American pop culture, and was closed by fashion and music icon Grace Jones.”

In addition to his collaboration with Zendaya, Hilfiger has partnered with Unfold, an app that empowers user to create and share elevated stories for social media with their distinctive, design-driven templates and text tools. Starting February 27, 15 Tommy Hilfiger branded templates were made available for fans around the world on Unfold so they can add a twist to their stories. To mark this collaboration, Unfold co-founders Alfonso Cobo and Andy McCune took over the Tommy Hilfiger Instagram stories for the runway show, capturing moments from backstage to front row.

The TOMMYNOW SNAP app continues to use 2D and 3D images recognition technology to allow users to snap phoots of models walking the runway, products in store, ad placements, or editorial shots, and shop styles directly through tommy.com.

The world of Tommy Hilfiger has been opened up through fashion’s best friend, social media.

TommyXZendaya

SHOP TOMMYXZENDAYA

Zendaya Organic Cotton Zodiac T-Shirt

Wear your sign with pride in this psychedelic T-shirt from the Zendaya capsule, featuring a unique print for each horoscope.

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$59.50

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Zendaya Loose Leg Jeans

Crafted from stretch cotton denim, a classic '70s trouser shape is reimagined with these jeans from the Zendaya capsule collection.

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$129.50

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Curve Organic Zodiac Cotton T-Shirt

TommyXZendaya features effortlessly elegant styles cut to a curve-flattering fit.

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$59.50

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