ART
UGG CATCHES A WAVE WITH LMCC AND MEG WEBSTER
JULY 6, 2021
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WORDS
by KRISTOPHER FRASER
PHOTOS
COURTESY of BFA
, the brand best known for their famous boots, has brought some new summer style offerings as part of their new sustainability initiatives. The brand has unveiled new colorways from its all-gender Plant Power Collection, thoughtfully crafted with carbon-neutral, plant-based materials. UGG partnered with the Lower Manhattan Cultural Council (LMCC) to support artist Meg Webster’s “Wave” exhibit, currently open at The Arts Center at Governors Island.
A private event was hosted to celebrate Ugg’s “FEEL GOOD” platform, the brand’s sustainable initiative that launched in fall 2020. “Last fall, we debuted ‘FEEL GOOD,’ our corporate social responsibility platform to articulate our long-term goals and commitment to people and
the planet,” said Andrea O’Donnell, president of UGG & Koolaburra by UGG at Deckers Brands. “Our partnership with Lower Manhattan Cultural Council (LMCC) in support of the incredible work of artist Meg Webster is to bring awareness to climate change. Meg’s creations are not
only beautiful, but a profound commentary on the earth and ecosystem; one which we must collectively protect.”
“Governor’s Island is the perfect place for my Wave exhibit,” Webster said. “The show was created after I got to come to the space. It references the beauty of this island, which is both natural and constructed.”
Part of the exhibit includes a grass mound and a series of pollinated plants that were done just for Wave. An audio recording combines both the sounds of the Hutcheson Memorial Forest with traffic to contrast the eternity of nature with the temperance of human motion. The entire project was very collaborative between UGG, LMCC, and Webster with each contributing something to the event bringing the worlds of fashion, art, nature, and sustainability together.
“I was very enthusiastic about supporting sustainable work that actually references sustainability,” Webster said. “UGG is doing an enormous amount of thinking on how to make their products sustainable.”
