COLLABORATION

WHAT’S GUCCI WITH ADIDAS?

MAY 17, 2022

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WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of GUCCI

Adidas is all good with Gucci. The Italian luxury label and the sportswear brand have collaborated with sportswear label Adidas. Adidas has been doing a stellar job of courting the Italian luxury labels for collaborations lately This collaboration with Gucci follows a recent one with Prada. 

If Gucci realizes something about Adidas, it’s the brand’s enduring power and customer base. Sneakerheads will do anything for a product associated with Adidas. Love them or hate them, Yeezy’s sell out so fast it’s like they are practically giving them away. 

The Gucci x Adidas collaboration debuted at the brand’s runway show “Exquisite Gucci” which took place during February at Milan Fashion Week. It was an exemplary moment for both Gucci and Adidas, as it also marked the return of Gucci to Milan Fashion Week after two years. Yes, you can call it a comeback, and the momentum of the moment was only propelled by this collaboration. 

A kaleidoscope of colors makes up this collection from Adidas tracksuit red to jersey green. Streetwear meets Gucci’s sometimes not-so-subtle taste for camp with this collection. Sure, there’s the branded three-stripe Adidas tracksuits, which are easily fit for any gentleman. At the same time, there are also scale pattern shirts and accessories with the Adidas logo that are Gucci meets guy-on-the-go. 

Gucci x Adidas

“A kaleidoscope of colors makes up this collection from Adidas tracksuit red to jersey green. Streetwear meets Gucci’s sometimes not-so-subtle taste for camp with this collection.”