Balenciaga Takes Over Selfridge's Corner Shop for Track Sneaker Launch

FASHION

BALENCIAGA TAKES OVER SELFRIDGE’S CORNER SHOP FOR TRACK SNEAKER LAUNCH

WORDS

by JEENA SHARMA

PHOTOGRAPHY

COURTESY of SELFRIDGES

Balenciaga has dropped its much anticipated TRACK sneaker as part of a September 3-23 takeover at Selfridge’s corner shop. Along with a range of sneakers from the collection, the iconic British department store will also play host to new artworks by Mark Jenkins commissioned by Balenciaga and a unique installation.

First seen on its fall 2018 runway, the sneaker is available in four colorways: white, black, yellow and orange.

“The BALENCIAGA TRACK sneaker, launching in four colors, is the next high-tech shoe from Artistic Director Demna Gvasalia. Layering high performance elements of hiking and running gear, the design is multi-faceted in both appearance and function,” the official press release states.

To beat long queues that generally accompany streetwear drops, Selfridges built a dedicated site that allowed customers to pre-select items. But starting starting September 3, customers are no longer be able to pre-select items, only time slots.

The sneakers are priced at £550 ($710) and the event can only be accessed with prior registration. Available time slots will be added regularly on balenciagatrack.com

The Selfridges Corner Shop is located at Selfridges, 400 Oxford Street, London, UK.

Balenciaga X Selfridges

Balenciaga Drops its Track Sneakers at Selfridges

SELFRIDGES

With his revolutionary understanding of publicity and the theatre of retail, Selfridges flourished under the direction of its charismatic Chief.

Harry Gordon Selfridge's spirit of innovation and creativity lives on through its owners today. Since 2003, W. Galen Weston and his family have owned and operated the business. The only store to be named the Best Department Store in the World three times, Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. And, to this day, as Harry Gordon Selfridge said, 'Everyone is welcome'.

- Balenciaga -

BALENCIAGA

Founded by Spanish-born Cristóbal Balenciaga in 1917 and established in Paris in 1937, the iconic French fashion house defined the concept of modernity and elegance through the mastery of techniques and the use of innovative fabrics. With the appointment of Demna Gvasalia as artistic director of the collections in 2015, he continues to uphold the vision of Cristóbal Balenciaga through his exquisite techniques, masterful cuts and by constantly pushing boundaries. Balenciaga offers women’s and men’s ready-to-wear, handbags, shoes, accessories, eyewear and a fragrance for women.

Balenciaga TRACK sneaker