Bergdorf Goodman has teamed up with Schiaparelli for a new retail venture. The iconic department store has launched an exclusive pop-up shop for the brand on their fourth floor. In celebration of the partnership, Bergdorf has unveiled a multi-tiered campaign featuring print, digital, and in-store elements including Fifth Avenue windows, the cover of BG Magazine’s Holiday Luxe Book, and an online lookbook.

The partnerships marks a milestone for Schiaparelli since it is the first time since the house closed in 1954 that the brand is available outside of their 21 Place Vendôme location. The Schiaparelli boutique has launched with Story#1, a debut prêt-á-porter collection that is dedicated to Man Ray and the Schiaparelli symbols.

“I can’t imagine another place more aligned with the spirit of Schiaparelli than Bergdorf Goodman,” said Linda Fargo Bergdorf Goodman's SVP of the Fashion Office & Store Presentation. “We are both utterly unique entities. We both believe deeply in beauty and excellence and the exquisite. We fully appreciate that we are their first home away from home, and that Schiaparelli is more than clothes...it’s an immersion in a place and a feeling. It’s not rushed. It’s personal and rare.”

Bergdorf Goodman has introduced Schiaparelli at the corner of Fifth Avenue and 58th Street with a window display designed by David Hoey, Bergdorf Goodman’s senior director of visual presentation in collaboration with the Man Ray Trust. To highlight the collection, the windows showcase the Man Ray artwork that is featured throughout the collection. Inside the store, customers are guided to the Schiaparelli pop-up by shocking pink accents. The interior inside features elements such as watercolor paintings of Place Vendôme, a custom designed birdcage and original framed artwork from the boutique.

The collection features dresses, jackets, blouses, T-shirts, sweaters and motifs with Schiaparelli symbols including padlocks and pierced hearts. Man Ray’s graphic prints were also made into jewelry. The pop-up also features The Secret, Schiaparelli’s very first handbag. For the book lovers, Schiaparelli & the Artists is also available, a work which celebrates the brand’s legacy of collaborations with artists, artisans and talents.

“For this very first time outside place Vendôme, we could not dream of a better place than Bergdorf Goodman that used to carry Schiaparelli in the 1930s through the 1950s,” said Delphine Bellini, CEO of Schiaparelli. “We wanted Schiaparelli to travel to New York, to have 21 place Vendôme come to 5th Avenue, to have our iconic Maison housed in a legendary store whilst keeping the essence of Schiaparelli mixing art, fashion, elegance, sophistication and emotion.”