KNOT STANDARD TIES THE KNOT WITH STUBBS AND WOOTTON
by KRISTOPHER FRASER
COURTESY of KNOT STANDARD
Knot Standard, the premium custom menswear brand, has tied the knot with luxury slipper brand Stubbs and Wootton for a fall/winter collaboration. This season, Knot Standard showrooms across the country will offer clients the opportunity to create their own personalized pair of Stubbs and Wootton slippers through a bespoke bar. Five of the fabrics offered with match the new Knot Standard fall/winter collection and each pair of shoes will include an exclusive co-branded insole.
“We’re always looking at what’s a luxury add on for our clients, and in a month where we are focusing on black tie, this helps complete the look,” said Knot Standard CEO and cofounder John Ballay. “Stubbs and Wootton, in addition to being a phenomenally dynamic brand, also offers bespoke products just like we do at Knot Standard. The bespoke collection from them currently available in our showroom adds the level of luxury that our customers have come to expect.”
The palette for Knot Standard’s fall/winter collection includes five key colors that are all available options for the Stubbs and Wootton shoes, including airforce blue, black, and light brown. Although Stubbs and Wootton has 20 different color options, Knot Standard built their collaboration offerings off of what they thought customers would like based on their black tie products.
The Knot Standard customer is typically more of a traditional guy, but through this collaboration the company is hoping to bring in customers who are a little more fashion forward and edgy. “This will help us bring in an individual with a little more savvy,” Ballay said. “We want someone who pushes the boundary a little bit more. It helps us get a bolder customer through the door.”
Knot Standard X Stubbs and Wootton
“We want someone who pushes the boundary a little bit more. It helps us get a bolder customer through the door.”
– John Ballay –
Knot Standard’s client base is definitely continuing to grow. They just opened a two-level new showroom in San Francisco’s Jackson Square neighborhood with a clubhouse-inspired vibe with the first floor serving as a client lounge featuring a bar and luxurious couches where clients can relax and the second floor is reserved for fittings with stylists and wardrobe customization.
The brand also just arrived in L.A., in the heart of West Hollywood, with a space that’s adjacent to an outdoor patio that’s pet friendly.
For those looking to get their hands on the new Stubbs and Wootton shoes, they follow the typical client process where every customer who comes in is paired with a stylist. Each stylist has an iPad that has the built in Knot Standard and Stubbs and Wootton interface that allows customers to see all of their options. All the fabrics are laid out and a whole set of try on shoes are available to make sure customers get the perfect fit.
In addition to their Stubbs and Wootton collection, Knot Standard is also in the process of launching a travel series. They have a lot of pent up demand for Knot Standard products in areas including Palo Alto, California, Bethesda, Maryland, and Forth Worth, Texas. Ballay is hoping the Stubbs and Wootton collaboration will help bring more customers into their travel series and finding customers in non-core locations.
“Our customer base is so much more dynamic,” Ballay said. “We’re excited for 2018 to have Stubbs and Wootton as part of our platform.”