Acne Taps Cindy Crawford For Fall 2018 Campaign

COLLABORATION

ACNE STUDIOS TAPS CINDY CRAWFORD FOR FALL 2018 CAMPAIGN

WORDS

by JEENA SHARMA

PHOTOGRAPHY

COURTESY of ACNE STUDIOS

Taking fashion’s fixation with the word ‘iconic’ one step forward, Acne Studios has debuted their Fall/Winter 2018 campaign featuring supermodel Cindy Crawford.

Photographed by Sam Abell, Crawford is seen wearing newly reissued versions of Acne Studios’ first ever jeans at the Cadillac Ranch in Amarillo, Texas.

“Fashion is obsessed with the word ‘iconic’. I wanted to play with living iconography, so we commissioned Sam Abell to photograph Cindy Crawford at the Cadillac Ranch. It is the iconography of Cindy, America, and also Acne Studios, with Cindy wearing new versions of the first ever jeans we designed,”

said Jonny Johansson, Creative Director at Acne Studios.

The 1996 and 1997 jeans are the brand’s first ever styles which have been reintroduced in the Fall/Winter 2018 Blå Konst collection. 1997 is a five-pocket rigid jean with high-rise and regular fit from the hip to the ankle. 1996 is the men’s version of 1997.

Cadillac Ranch was created by the architectural design practice Ant Farm in 1974. A series of ten Cadillacs was half buried in Amarillo near the famous Route 66, turning the cars into totems. The installation has been a magnet for graffiti artists since. Acne Studios received "special permission" to paint the cars for the campaign.

Cindy Crawford for Acne Studios

“At this point in my career, I’ve done just about every kind of shoot imaginable, but I was excited to have the opportunity to work with Sam Abell. Of course, I knew his work for National Geographic, but had no idea what it would be like when he turned his lens on fashion and me! I loved Acne Studios concept of bringing together an iconic photographer and an iconic location to showcase their iconic 1996 and 1997 jeans,” said Crawford.

Abell started working for National Geographic in 1967, and famously took the photographs for the classic Marlboro adverts of the 1970s. His work focuses on capturing a vastness of scale, the big sky, and the way humans fit within landscape.

To celebrate the campaign, an exhibition of Abell’s images for Acne Studios will be held in Paris this September. Profits from photographs sold, as well as exclusive exhibition merchandise, will be donated to charity.

— Cindy Crawford —

Acne Studios X Cindy Crawford