COLLABORATION

LONDON FOG AND JEREMY SCOTT REVEAL COLLABORATION

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of ICONIX BRAND GROUP

London Fog, a label best known for their heritage lifestyle and outerwear, particularly their raincoats, has teamed up with the man behind some of our favorite cartoon inspired collections, Jeremy Scott himself. Scott, whose designs fuse references from pop culture, high fashion and streetwear, will design two capsule collections for London Fog, starting with the spring 2019 season. Both collection’s will feature Scott’s take on classic Londnn Fog pieces across multiple categories, including menswear, womenswear, and accessories.

Eight items were created for both men and women. The capsule includes an avant-garde update to the timeless London Fog trench coat featuring a draped hemline, zipper details and and unexpected leopard-print lining. Leopard print and zipper detailing are key design elements throughout the capsule collection and are also featured on a leather hat-box handbag, an expandable spinner suitcase, an umbrella, a scarf and a rain bucket hat with leather trim. 

Scott also took inspiration fron London Fog’s signature style to create a playful laptop case that resembles a folded trench coat. 

“I wanted to play with the iconography of the classic London Fog trench coat, twisting and altering it with zippers, releasing and relaxing the bottom hem to create a mullet effect with the leopard print lining catching one’s eye as it trains behind the wearer,” Scott said. 

The collection has officially launched at retail partners including Hudson’s Bay stores, TheBay.com, and on LondonFog.com. 

London Fog x Jeremy Scott

Jeremy Scott London Fog Collaboration

Jeremy Scott London Fog Collaboration

“I wanted to play with the iconography of the classic London Fog trench coat, twisting and altering it with zippers, releasing and relaxing the bottom hem to create a mullet effect with the leopard print lining catching one’s eye eye as it trains behind the wearer.”

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