Matchesfashion Partners with Hotel Il Pellicano

TRAVEL

MATCHESFASHION TAKES US ON AN ITALIAN GRAND TOUR WITH PELLICANO HOTELS

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY of DLX NYC

Matchesfashion is about to set sail on a 1930’s yacht celebrating a partnership from the collective imagination of Natalie Kingham, Matchesfashion.com’s buying director, and Marie-Louis Sció, Pellicano Hotel’s CEO and creative director. The matchesfashion.com yacht will share and celebrate the experience of its pioneering 5 Carlos Place townhouse as it sails to and moors up at each hotel.

The yacht launches on its inaugural Italian Grand Tour this summer celebrating the best of Italian style and the third addition to Pellicano Hotel Group, after Hotel Il Pellicano and La Posta Vecchia, the Mezzatorre in Ischia, touring each of the three hotels along the Tyrrhenian coast.

The womenswear edit by Marie-Louis Sció and menswear curation by stylist Robert Rabensteiner will be featured online at Matchesfashion.com and with an event at the installation at 5 Carlos Place in Mayfair, London.

The Italian grand tour commences at Hotel Il Pellicano in Tuscany, continues to La Posta Vecchia Hotel just beyond Cittávecchia and completes its trip at the Mezzatorre Hotel & Thermal Spa in Ischia, which reopens on April 18.

“Travel is a passion of mine and we have developed a very significant vacation business over the past eight years,” said Kingham. “I am delighted to be partnering with Pellicano Hotels and Marie Louise — the epitome of Italian elegance. I can’t think of a more perfect way to launch 5 Carlos Place to a new audience with the ultimate Italian Grand Tour.”

La Posta Vecchia

Hotel Il Pellicano

La Posta Vecchia

“When all stars align! It’s been my dream to do a pop-up on a boat and it made so much sense to partner on this project,” said Sció. “Style has always been in our group’s DNA so Matchesfashion.com is the perfect partner. I love the stories behind the website, I love the selection and the incredible team who run it.”

On board the yacht and at each hotel, guests will be introduced to the Italian Grand Tour edit curated by Sció for womenswear together with Rabensteiner for menswear. A dedicated private shopping team will be available to offer help. The edit will launch at Hotel Il Pellicano on May 31, then at La Posta Vecchia Hotel in June 1. The final destination will be the newest addition to Pellicano Hotels, the Mezzatorre Hotel & Thermal Spa in Ischia On June 6.

The Italian Grand Tour vacation edit will launch on May 15 online at Matchesfashion.com and at 5 Carlos Place, Mayfair where Marie-Louis Sció and Robert Rabensteiner will create an imaginative installation of the forthcoming yacht experience. Throughout the month of May there will be Italian pop-up café in the attic at 5 Carlos Place.

The Italian Grand Tour will be amplified across all Matchesfashion.com platforms via live-stream, podcasts, content and social channels.

“I am delighted to be partnering with Pellicano Hotels and Marie Louise — the epitome of Italian elegance.”

Matchesfashion and Pellicano Hotels/photo by Roberta Krasnig

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