It's All Love with Mulberry

FASHION

IT’S ALL LOVE WITH MULBERRY

WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of MULBERRY

Mulberry is celebrating Chinese Valentine’s Day with an exclusive limited-edition bag available in Greater China. The Small Amberley Satchel is truly heart inspired with its ruby red coloring and heart-shaped quilting. This bag is the newest addition to Mulberry’s best-selling Amberley collection, and is a more petite, playful approach to the typically minimalist bag. The bag is also finished with one of Mulberry’s signature equestrian-inspired Rider’s lock.

Mulberry is also introducing an interactive WeChat mini game that will give customers the opportunity to win one of the exclusive Amberley bags. The bags launched on August 5, and the game invites users to tap a heart and make a wish which can be personalized and shared in a gallery, with their friends or on WeChat Moments. The wish that receives the most likes will be gifted the bag.

The limited-edition bag is a first for Mulberry, as this is the first time they’ve designed a bag for Chinese Valentine’s Day. Love lifts us up where we belong.

Mulberry Limited Edition Valentine's Day Bag

Small Amberley Satchel by Mulberry

“Mulberry is celebrating Chinese Valentine’s Day with an exclusive limited-edition bag available in Greater China. The Small Amberley Satchel is truly heart inspired with its ruby red coloring and heart-shaped quilting. ”

JOHNNY COCA

Born in Seville and educated in Paris, Johnny has an international perspective on Britishness and British culture. A student of both architecture and design, Johnny’s fascination with mathematics and engineering is as much a part of his design ethos as his passion for color and drawing. His philosophy, shaped by over a decade of experience at Louis Vuitton and Céline, is to create beautiful objects for the everyday lives of men and women. For Johnny, the validity and the true beauty of a product comes from its functionality. He is a champion of British talent and is dedicated to strengthening Mulberry’s position as the largest luxury leather goods manufacturer in the U.K

www.mulberry.com