COLLABORATION

RAG & BONE PARTNERS WITH CARMELO ANTHONY FOR CAPSULES AND JORDAN BRAND SNEAKERS

WORDS

by MILENA DEDOVIC

PHOTOGRAPHY

COURTESY of RAG & BONE  

WEB EDIT

by JEENA SHARMA 

Rag & Bone has partnered with NBA All-Star Carmelo Anthony and Jordan Brand for two limited-edition men's collections. Featuring both ready-to-wear and footwear, the capsule lines will focus on utility, ease and mobility.

Officially dubbed as ‘Rag & Bone x Jordan Brand x Melo,’ the collections also include emblazoned t-shirts with Rag & Bone, Jumpman and Melo branding in two colorways, as well as the iconic Air Jordan XX shoe. While still retaining the shoe’s original look, Rag & Bone CEO Marcus Wainwright successfully actualized the vision of balancing Rag & Bone’s design philosophy and Anthony’s personal style. The decision to spotlight Air Jordan XX rather than an retro model comes from Anthony’s impression that the shoe “never got its fair moment.”

“I think that it was a bit ahead of its time, but the shoe was always cool,” said Carmelo Anthony. “I wanted to bring it back, rework it and re-introduce it to the market.”

Anthony has been working with Wainwright for over ten years. The friendship slowly blossomed into official partnership based on their mutual love for design.

Rag & Bone x Carmelo Anthony, the separate limited-edition five-piece apparel collection combines Anthony’s dedication to sports with Rag & Bone’s essentials. The two worked together on everything from design to the fabric selection, and signature details. The collection includes three-quarter length wool topcoats with a signature Rag & Bone Waterbury button, a hoodie, and two styles of pants, with adjustable features.

Rag & Bone x Jordan Brand x Melo and Rag & Bone x Carmelo Anthony capsules will launch in late September and will be available on rag-bone.com and at select Rag & Bone stores worldwide.

Rag & Bone X Carmelo Anthony

“This is a shoe I liked when I saw it, but it didn’t get its fair moment. I wanted to bring it back, rework it and re-introduce it to the market.”

— Carmelo Anthony—

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