FASHION
SAKS GETS KIM JONES DIOR EXCLUSIVE
WORDS
by KRISTOPHER FRASER
PHOTOGRAPHY
Courtesy of DIOR
Saks Fifth Avenue has the privilege of being the exclusive retailer to have the early launch of Kim Jones’ premiere collection for Dior Men. The Dior Homme summer 2019 collection, which consists of ready-to-wear, sneakers, and accessories, showcases a variety of items embellished with the house’s signature bee logo, reimagined by globally renowned street artist KAWS.
In celebration of the launch, Saks New York has dedicated its Fifth Avenue center six windows to feature the Dior Homme Men’s Summer 2019 collection, on view now until January 30.
The products in the collection range from 490 dollars to 5900 dollars. The product is available in store at Saks right now ahead of other retailers, and is available exclusively at Saks brick-and-mortar locations in New York, Beverly Hills, Chicago, San Francisco, Atlanta, Houston, and Toronto. The visual activation is on view in New York only.
The in-store visual activations feature KAWS designs including the bee motif and KAWS signature BFF character made up of thousands of flowers. The Dior shop at Saks New York will feature a visual display in celebration of the launch.
“Saks Fifth Avenue has the privilege of being the exclusive retailer to have the early launch of Kim Jones’ premiere collection for Dior Men.”
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Saks X Dior windows
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