Sergio Rossi has designed a shoe fit for Cinderella this Christmas. The brand has presented A Magic Spark, a journey between dream and reality, for their 2018 Holiday capsule collection.

Through a video-art storytelling that combines live action with illustration, the protagonist takes us to a surreal dimension inside the Sergio Rossi factory in San Mauro Pascoli, where magic becomes reality.

Inspired by the iconic Sergio Rossi logo and through a charming magic ballet that plays with fantasy, femininity and dynamism, we are carried to an enchanted world. As an imaginary transformation surrounded by an explosion of glitter and crystals, the new capsule collection made of pumps, sling backs and sneakers was all done with a whimsical touch.

“It is necessary to keep on narrating the magical aspect of our San Mauro Pascoli factory, which transforms dreams and the vision behind our creations into reality,” said Riccardo Sciutto, Sergio Rossi Group CEO.

The video was a collaborative project between multimedia artist Sofia Mattioli and illustrator Delphine Cauly. The new collection officially hits stores today and at sergiorossi.com. All that glitters is Sergio Rossi.