FASHION

THE NEW XXX: ERMENEGILDO ZEGNA

WORDS

by KRISTOPHER FRASER

PHOTOGRAPHY

COURTESY

of ERMENEGILDO ZEGNA

There’s a new XXX in town, and no, we aren’t talking about a reboot of the Vin Diesel movie. Ermenegildo Zegna, the Italian luxury fashion house, has launched what they are calling their most universal collection to date, with landmark launch events planned for the XXX tribe in Seoul, Shanghai and Miami. The capsules and core collection are being delivered worldwide, including their exclusive first-time partnership with Farfetch.

Ermenegildo Zegna XXX, or XXX, merges both luxury and streetwear. While Zegna’s customers have typically been more classic suit and tie guys, this collection goes after those guys who want high end streetwear. Zegna’s artistic director, Alessandro Sartori, has crafted an unconventional uniform for the modern XXX tribe those who embrace everyday couture in their dynamic lives.

As style codes have changed, brands have had to adapt to the countercultural movement, which is marked by Zegna’s expressive logo and crafted fusion. It’s no secret that logomania is back in full force (can we chalk this up to 90s nostalgia?)

For each country, XXX has been crafted to cate to the sartorial moods and trends of the region. In this way, the design of the core collection and capsules unite the global XXX tribe celebrating the diversity of the collection’s appeal. Named after the three classic tailoring stitches on a suit’s lapel, the XXX logo reflects how Zegna is inspired by its roots while evolving for a modern audience. The collection includes everything from graphic bomber jackets to hand-stitched, high-top sneakers.

Zegna is proud to have extended the XXX movement to U.S. audiences. A collection whose vision was described by Sartori as to “match the identity of society’s boldest and most visionary members. An extension of what I presented at the fashion show, this is a new tribe whose members travel across time-zones, genres, and styles.” The result? Silhouettes, colors and styling that break the expected codes of streetwear as tailoring to convey the boldest expression of Zegna.

The collection is available in Miami, New York, Los Angeles, on Zegna.com, and on Farfetch.

Ermenegildo Zegna

“An extension of what I presented at the fashion show, this is a new tribe whose members travel across time-zones, genres, and styles.”

Ermenegildo Zegna XXX

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