COLLABORATION

THE KOOPLES GETS SPORTY AGAIN WITH PUMA

APRIL 16, 2019

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WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of THE COMMUNICATIONS STORE

Following the success of their debut collaboration in 2017, French contemporary brand The Kooples and Puma are teaming up once again to create a sport style wardrobe to take you from studio to street. 

The limited-edition 30-piece capsule collection of clothing and accessories for both men and women features boxy, cropped T-shirts, hoodies, coach jackets, bomber jackets, and tracksuits adorned with Puma branding and reimagined in the Parisian label’s streetwear aesthetic. A logo with gothic lettering adds The Kooples’ DNA to the collection, heightened by Puma’s sport-inspired aesthetic and premium materials. The graphic black and white foundation of the collection in injected with vibrant red and iridescent silver, with personalized zips. 

The collection fuses Puma’s classic styles with The Kooples contemporary take on fashion. The Thunder sneakers are a main highlight of the collection. The Thunder x The Kooples features a mixed material upper consisting of premium leather, mesh, neoprene and rubber. Subtle features that finish up the design include metallic eyelets, loop puller on tongue and heel, and two sets of laces, one white and one black with screen-printed branding. The Kooples signature skull branding is affixed on the heel while the insoles bear a contrasted co-branding. The Suede x The Kooples on the other hand features a premium suede all over upper with crystals adoring the lateral formstrip and heel. It’s finished off with debossed co-branding on the tongue, metallic eyelets and contrasted co-branded insoles. Both styles are available in unisex sizing beanie hats and baseball caps round out the capsule, creating a full head-to-toe look.

The new The Kooples x Puma collection is available in select The Kooples and The Kooples Sports stores and on The Kooples and Puma websites.

“The collection fuses Puma’s classic styles with The Kooples contemporary take on fashion.”

The Kooples x Puma

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