Y/PROJECT and UGG Unveil Renaissance-Inspired Fall Campaign

COLLABORATION

Y/PROJECT AND UGG UNVEIL RENAISSANCE-INSPIRED FALL CAMPAIGN

WORDS

by MILENA DEDOVIC

PHOTOGRAPHY

COURTESY of UGG

WEB EDIT

by JEENA SHARMA

Australian footwear brand, UGG has teamed up with Y/Project for their fall/winter 2018 collection. To celebrate the iconic collaboration, Glenn Martens, creative director of Y/Project, unveiled their fall campaign with models reworked into renaissance-era artworks.

The exclusive campaign images depict mythological nudes sporting new styles from the collection. Alluding to UGG’s "timeless" place in fashion, and in the spirit of Y/Project’s freedom and versatility, Martens is aiming to re-create history and celebrate the classic boot through period art.

"The Classic boot is one of the most recognisable shoes in history. It is a statement. The starting inspiration would be the birth of Venus," said Martens.

"This is about the birth of something classic, the birth of this collaboration, surfing on waves, twisting the expected, triggering the eye in an eclectic mishmash of different codes.”

The UGG x Y/Project footwear line features six new UGG styles such as slouch, over-the-knee, slides and layered knee-height. The collection will be available for purchase from mid-September and will be be priced between from $300 and $1400.

UGG X Y/Project

Y/Project and UGG Renaissance Inspired Collaboration

UGG

Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors and then the world, UGG® designs and retails footwear, apparel, accessories and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $1 billion in annual sales, UGG® partners with the best retailers globally and owns over 130 concept and outlet stores worldwide in key markets including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing.

“This is about the birth of something classic, the birth of this collaboration, surfing on waves, twisting the expected, triggering the eye in an eclectic mishmash of different codes.”

— Glenn Martens —

Y/PROJECT

At the core of Y/PROJECT, Martens has established an emphasis on individuality and independence. Fusing the energy of the street with thought-provoking silhouettes, his unique take on interpreting masculinity and femininity blends eccentric references with unisex looks that transcend versatility.

In June 2017, Y/PROJECT won the esteemed ANDAM Grand Prize, one of the most respected recognitions in fashion worldwide. And in September 2017, Glenn Martens was selected as one of the Business of Fashion’s 500 people shaping fashion globally today.