COLLABORATION

DIESEL SAYS IT LOUD AND PROUD FOR PRIDE

JUNE 4, 2019

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WORDS

by KRISTOPHER FRASER

PHOTOS

COURTESY of DIESEL

Fashion brands keep getting on the bandwagon for Pride Month. The latest to join in on the LGBT and rainbow-colored festivities is Diesel. The brand has introduced its first ever capsule Pride collection supporting the Stonewall Inn Gives Back Initiative (SIGBI) in partnership with its parent company’s Only The Brave Foundation.

The collection celebrates the worldwide LGBTQ+ community and will be sold globally throughout Pride season and features ready-to-wear designs showcasing the rainbow motif in waistbands, stripes and lettering. Many of the styles also display a reinterpretation of Diesel’s D Denim Division logo with the “Pride” replacing the “Denim Division” branding.

The Pride capsule collection is comprised of 20+ styles including T-shirts, bodysuits, shorts, hats, visors, socks, briefs, thongs, and jock straps. In addition, Diesel will be making a donating to SIGBI to support LGBTQ+ social initiatives worldwide to help promote equality. This year’s Pride marks the 50th anniversary of the Stonewall Riots in New York City, which sparked the modern LGBTQ+ rights movement. 

“Diversity and inclusion have always been foundational values for Diesel,” the company said in a statement. “Being who we are should never be up for debate, approval, or judgement. Respect is liberating, and Diesel stands to celebrate and promote Freedom for successful living.”