COLLABORATION
DIESEL SAYS IT LOUD AND PROUD FOR PRIDE
JUNE 4, 2019
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WORDS
by KRISTOPHER FRASER
PHOTOS
COURTESY of DIESEL
Fashion brands keep getting on the bandwagon for Pride Month. The latest to join in on the LGBT and rainbow-colored festivities is Diesel. The brand has introduced its first ever capsule Pride collection supporting the Stonewall Inn Gives Back Initiative (SIGBI) in partnership with its parent company’s Only The Brave Foundation.
The collection celebrates the worldwide LGBTQ+ community and will be sold globally throughout Pride season and features ready-to-wear designs showcasing the rainbow motif in waistbands, stripes and lettering. Many of the styles also display a reinterpretation of Diesel’s D Denim Division logo with the “Pride” replacing the “Denim Division” branding.
The Pride capsule collection is comprised of 20+ styles including T-shirts, bodysuits, shorts, hats, visors, socks, briefs, thongs, and jock straps. In addition, Diesel will be making a donating to SIGBI to support LGBTQ+ social initiatives worldwide to help promote equality. This year’s Pride marks the 50th anniversary of the Stonewall Riots in New York City, which sparked the modern LGBTQ+ rights movement.
“Diversity and inclusion have always been foundational values for Diesel,” the company said in a statement. “Being who we are should never be up for debate, approval, or judgement. Respect is liberating, and Diesel stands to celebrate and promote Freedom for successful living.”

Diesel Pride Capsule Collection

Diesel Pride Capsule Collection

Diesel Pride Capsule Collection
“Being who we are should never be up for debate, approval, or judgement.”

Diesel Pride Capsule Collection

Diesel Pride Capsule Collection
SHOP DIESEL PRIDE CAPSULE

Pride T-Shirt
Part of the special Pride collection, this regular-slim T-shirt is cut from soft cotton.
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$68
SHOP NOW

Bralette
This stretch-cotton bra is a soft style with a sporty racer-back.
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$38
SHOP NOW

Visor
This sun visor has a pre-curved transparent TPU visor and a cotton strap embroidered with a rainbow-coloured "Diesel Pride" logo.
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$38
SHOP NOW

Bralette
This stretch-cotton bra is a soft style with a sporty racer-back.
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$38
SHOP NOW

Tank
Part of the special Pride collection, this cotton tank top is detailed with a printed rainbow-coloured logo with a tactile D patch.
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$58
SHOP NOW

Swim Shorts
Swim shorts cuts from lightweight and quick-drying polyester.
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$68
SHOP NOW
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