Legendary French couture label Azzedine Alaïa is going digital with its first ever online store.

Launched in partnership with Yoox Net-a-Porter, the digital store will exist alongside the Alaïa flagships in Paris and London, and will feature the house’s largest offering.

“Alaïa has a story like no other and we are honoured to have entered a five-year partnership that brings the Maison to its loyal following around the world. Maison-Alaïa.com will deliver the exclusive luxury service the Maison’s customers have come to know, seamlessly complementing the flagship boutiques in London and Paris,” said Francesca Tranquilli, President – Online Flagship Stores, YOOX NET-A-PORTER GROUP

Maison-Alaïa.com is the discreet Parisian label’s first full fledged digital venture establishing a more accessible relationship with its loyal set of customers across the world. Customers will also benefit from online express delivery to over 100 countries and premium customer care in multiple languages, currencies, and payment options.

In honoring the inimitable legacy of the designer, who unexpectedly passed away last year, the Alaïa website will exclusively feature the new Edition collection, a series of iconic pieces selected from the Azzedine Alaïa archive. Pieces from the current season Maison Alaïa ready-to-wear, shoes, and accessories will also be available as well the 'Les Intemporels' classic pieces, central to Mr. Alaïa’s sense of timeless beauty.

Each of these garments will be made to the exact specifications and rigorous construction insisted upon by Mr. Alaïa himself and in the original fabrics or, should these no longer be available, in new materials inspired by them.

Garments will carry a label according to the year the design was first shown. A second label, ‘Editions Limitées’, will also be showcased online. Both newly designed and re-edited from the archive, no more than between thirty and sixty of each of these pieces will ever be produced.

Created to demi-couture standards, Editions Limitées will be available to purchase by appointment only, in the Maison Alaïa ateliers in Paris, celebrating the direct and intimate relationship the house has always been known for.

Further capsule collections will be introduced over time. “A project started with Mr Alaïa, the launch of Maison-Alaia.com marks an important milestone in the history of the Maison. It will enable women around the world to enjoy the timeless creativity Maison Alaïa stands for,” the brand said. 

Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has a client base of more than three million high-spending customers, and consolidated net revenues of € 2.1 billion in 2017. The Group has operations in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.

Maison-Alaia.com goes live on September 26.