The Moncler Genius Project is still in motion. Following single launches, and according to precise and independent editorial plans, the 8 Monlcer Genius collections — 1 Moncler Pierpaolo Piccioli, 2 Moncler 1952, 3 Moncler Grenoble, 4 Moncler Simone Rocha, 5 Moncler Craig Green, 6 Moncler Noir Kei Ninomiya, 7 Moncler Fragment Hiroshi Fujiwara, and 8 Moncler Palm Angels — have come together under one roof at the Moncler Genius Buildings in New York and Tokyo from October 4 until late 2018, in addition to 20 pop-up shops in the brand’s flagship stores, in several department stores, and in select boutiques worldwide.

The temporary stores of New York and Tokyo and the pop-ups in the Moncler flagship stores redefine the concept of temporary space and reserve a new Moncler experience for consumers, taking what would typically be a monobrand experience into a multi-brand experience.

The two temporary Moncler Genius Buildings in New York and Tokyo are designed as interactive spaces animated by special activities to connect them even more. The Genius buildings will not only feature the limited-edition outerwear, but also features vinyl recorded by the French twice Oscar winner Alexander Desplat, commissioned by Pierpaolo Piccioli, the vintage duvet patchwork blankets, woven in infinite shades, in-spired by the 2 Moncler 1952 collection, the romantically retro and decidedly pragmatic boots and jewelry of Simone Rocha, the colorful ski helmets of 3 Moncler Grenoble. Craig Green immersed himself in the British male tradition of Grenson shoe-maker, while Hiroshi Fujiwara is working on a limited edition book and on the snowboard produced in association with Burton. A skate-board, a bag and air-mask, accompanied by a book, are the viral interpretations of Francesco Ragazzi or Palm Angels. For the dog lovers, there is also Poldo Dog Couture designed toys and a double bowl.

The Moncler Genius Building introduces a novelty, namely the original The Yellow collection. It’s based on one shot products, cult items in a limited-edition, distinguished by yellow and black, the two colors chosen to define the communication of Moncler Genius like t-shirts, laptop sleeves in duvets, knitwear caps, a belt-bag, and a feather down gilet. Their other special items including pencils, post-its, notebooks, smartphone covers, and the Moncler Genius Book.

“Today’s world has changed enormously,” said Remo Ruffini, chairman and CEO of Moncler. “Communication has been revolutionized. The consumer wants to see something new every day and expects new shapes and languages to interact with a brand. Moncler Genius represents the way in which the brand projects into the future. A future that starts now.”

The opening of the House of Genius also celebrated the launch of the 8 Moncler Palm Angels collaboration. 8 Moncler Palm Angels by Francesco Ragazzi is a bold and graphic collection expressed in red and black comprised of functional shapes with a twist. It is whimsically presented within The House of Genius as a gift shop would be in a contemporary museum.