Moschino and Maxis, a studio of Electroinc Arts, has launched a new capsule collection by virtue of Moschino’s creative director, Jeremy Scott, inspired by the popular life simulation video game franchise, The Sims. The collection includes a set of ready-to-wear items and accessories, including Moschino items with pixelated designs. 

The Sims and Moschino collaboration is exciting for fans of both brands as it is a partnership between two industry leaders both known for their celebration of individuality. This capsule collection will feature iconic motifs from The Sims reimagined as Moschino Couture pieces such as Pumbob bathing suit, a Freezer Bunny cell phone cover, and a Uni-Lama T-shirt. These special items highlight freedom of self-expression and creativity that both the Moschino brand and The Sims franchise are known for. 

“I love the idea of being able able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Scott. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

Celebrating nearly 20 years of endless possibilities to play with life, The Sims has brought become one of the most popular life simulation video games. Both Moschino and The Sims enjoy a die-hard cult following.