Puma and Atelier New Regime unveil heavy duty snow boots

COLLABORATION

PUMA AND ATELIER NEW REGIME UNVEIL HEAVY DUTY SNOW BOOTS

WORDS

by JEENA SHARMA

PHOTOGRAPHY

COURTESY of PUMA

With a sea of sneaker collaborations on the horizon, it can be hard to keep up. But with its latest partnership with Montreal-based streetwear label, Atelier New Regime, sneaker giant PUMA is already creating significant buzz. The ‘Ren Boot ANR’ serves as a teaser for the brand’s motor-inspired fall/winter 2018 lineup.

With a heavy duty snow boot construction, the shoes feature signature streetstyle details with unique snow-camo graphics and snow-camo laces. The overall look is complete with a removable ankle protection, adjustable ski boot-like plastic binding and an inner neoprene sock with a large waterproof zipper on the forefoot.

The Ren Boot ANR drops exclusively on the Frenzy shopping app on September 27. The AW18 PUMA X Atelier New Regime debut collection will be available for purchase worldwide on October 6 across PUMA stores, PUMA.com, and select sneaker and fashion retailers.

PUMA X Atelier New Regime

ATELIER NEW REGIME

Atelier New Regime is a streetwear label created and headquartered in Montreal. In 2009, it began as a passion project and outlet for self-expression. The love for art, design, photography, and street culture turned three dreamers into a collective of creatives who challenge themselves to offer design-conscious pieces and innovative experiences. Recognized for its refined aesthetic, prominent slogans and striking use of the colour orange, ANR prides itself in representing creativity, freedom and passion. Over the years, the label has become a vessel for the collective to explore freedom through art, which has become an underlying theme of the brand’s narrative.Through multidisciplinary design, Atelier New Regime aims to inspire people to reach their full potential by creatively pushing their limits, to change their world and the world around them

“With a sea of sneaker collaborations on the horizon, it can be hard to keep up. But with its latest partnership with Montreal-based streetwear label, Atelier New Regime, sneaker giant PUMA is already creating significant buzz.”